When CVS Pharmacy was established in 1963, it stood for Consumer Value Store, and today it is the biggest pharmacy chain in the United States. This little-known fact was recently revealed by @nisipisa’s viral TikTok, which shocked many people on social media.
This discovery adds to the long list of brand name backstories, such as that of M&M, which was named after its founders, Mars and Murrie. Rediscovering these corporate roots has been made possible in large part by social media, which has stoked public interest in the background of well-known brands.
The transformation of CVS from a consumer value store to a national leader in healthcare demonstrates the value of strategic branding and customer trust. Despite the name change, the company’s dedication to value and accessibility has not changed.
