Pamela Anderson has been hailed as the most beautiful woman in the world after a new Baywatch-style photoshoot.
The 55-year-old Canadian-born model stunned fans as she revealed her latest collaboration with popular swimwear brand Frankie’s Bikinis.
But this was no ordinary feature as the inspiration behind the swimsuit, as well as the entire photoshoot, played on Anderson’s extremely iconic Baywatch days.
In a set of gorgeous photos posted to Instagram by the bikini brand’s founder Francesca Aiello, you can see Anderson posing in a replica of her famous red one-piece swimsuit. Her hair is wet, as she stares into the camera with a sultry, minimal makeup look.
Have a look at the snapshots below:
In the caption, Aiello gushed about the collaboration with the former Playboy Playmate.
“Pamela f******* Anderson x @frankiesbikinis,” she wrote. “I truly can’t even find the words to express my gratitude to all that worked on this project. To know Pam is to love her. We met when I was a kid in our little beach town (where I grew up with her sons), a real full-circle moment for the two of us.
“This collection is a reflection of all things Pamela, & all things Paradise Cove. Cannot wait to share more,” she added.
Aiello grew up alongside Anderson’s sons, Brandon Thomas Lee and Dylan Jagger Lee, in Malibu when her business was just starting out. Now, a few decades later, the pair have reunited for what has been described as one of the brand’s most notable partnerships.
Anderson herself also reposted the shot in her red swimsuit for her 2.7 million followers to see.
Alongside the image, which has received almost 200,000 likes, the 55-year-old, who is the star of her own Netflix documentary titled Pamela, A Love Story, opted for a slightly more artistic caption to reflect the mood.
“It’s about time – I have been so excited to share this with you. I’m horrible at keeping a secret – Time went so slowly… But today after a long year – I can tell you all my favorite ideas and tricks of the trade – All mixed into my
swimwear collaboration with @frankiesbikinis.
“A dream come true – And who better to do this with than the sweetest girl from Paradise Cove ( @francescaaiello ) She grew up before my eyes, with my boys – our story is authentic and unique.”
She concluded the caption by describing the look as “Raw, fun & timeless…”
Of course, both posts raked in thousands of comments, with people hailing the star as the “most beautiful woman in the world.”
Others also branded it as “iconic” with one user even going as far as stating that it was the “most iconic collab I’ve ever seen.”
Another added: “So nostalgic. I love this so much.”
And it’s not just Anderson’s fans that commented on the picture.
Celebrities such as Tan France and Kendall Jenner also left their kind words (and emojis!) under the post.
Speaking to Vogue about the team-up, Anderson stated that her passion for the brand combined with her love for swimsuits made this the perfect opportunity for her.
“I’m always in a bathing suit. I’ve tried everything, so I’m a pretty good connoisseur when it comes to swimwear,” she told the outlet in an exclusive interview. “Frankie was making little bathing suits when I was there and putting bathing suits in my mailbox.”
“I’m so honored to be partnering with Pamela on this collection. She’s such an icon in the swimwear world and a massive inspiration to women all across the world [too],” Aiello added.
The iconic swimsuit will be available for purchase from May 4 and will be priced at the $185 mark.
Other pieces in the collection will range from $80 to $195.