Oklahoma liquor store faced backlash over ‘offensive’ sign in their window

One liquor store’s attempt to enforce a dress code has generated a discussion on personal responsibility and freedom of expression in a society where social norms are always changing.

The Oklahoma-based booze business Midwest Wine and Spirits caused a stir when it posted a notice in its storefront window that said, “Pull your pants up or don’t come in.” The letter went on to advise customers to “try to have some decency and respect for others” and underline that “no one wants to see your underwear.”


The sign’s language caused a flurry of internet debate, even if the retailer may have intended for it to retain a certain amount of decorum. Supporters contended that the sign was only maintaining basic norms of decency, while critics claimed the company was overstepping its bounds by regulating what customers could and could not wear.

“I realize wearing pants low is a fashion statement for some, but it doesn’t work for me and I find it somewhat offensive,” said store manager Chad Gilbert in defense of the sign. Gilbert’s observations were echoed by another employee, who said that those who had drooping pants may be more likely to commit larceny.

Not everyone, though, agreed with the store’s position. Local client Sunshine Weatherby said, “I can understand that if it was like a church. Families are there; you may find that objectionable, but this is a liquor business. At a liquor store, I’ve witnessed worse.”

The sign’s debate highlights more significant issues on how to strike a balance between the right and wrong of individual expression and society standards. Social media has made public discourse more intense in this day and age, so even seemingly insignificant topics can easily become contentious arguments.

So, what are your thoughts? Was the booze store right to post the sign, or did it go too far in trying to control what its patrons were allowed to wear? One thing is certain despite the ongoing differences in viewpoints: the discussion about individual liberty and social norms is far from concluded.

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