A torrent of feelings and a melancholy remembering of the lives that were lost on that tragic day are brought about by the anniversary of the September 11 attacks, which occurs every year. One advertisement sticks out among the various tributes that have been paid to commemorate this day because of the profound and genuine homage that it offers. This advertisement is the Budweiser commercial that features the famous Clydesdales.
The commercial, which was only broadcast once yet continues to have a profound impact, perfectly portrays the spirit of resiliency and is a meaningful homage. An impressive scene of horses galloping over a gorgeous field while dressed in their traditional attire is presented at the beginning of the presentation. They are pulling a waggon out from a rustic barn, and the picture changes to a wintry road in the countryside. This shift sets the stage for a voyage that is both symbolic and dramatic.
Spectators who are positioned along the path watch in awe as these magnificent beasts make their way across the peaceful landscape. The shift to a bustling cityscape, on the other hand, is what actually sets the stage for the emotional impact that the advertisement will have the audience. The huge forms of the Clydesdales are silhouetted against the magnificent cityscape of New York City as they travel across the Brooklyn Bridge.
The next thing that happens is that the camera takes a close-up of one of the Clydesdales’ faces, and their expressions appear to be reflecting the solemn atmosphere of the event. This is followed by a brief moment of calm thought. The advertisement then proceeds to show a spectacular sequence that displays a panoramic view of the Statue of Liberty, which is a symbol of freedom and indomitable spirit.
As the music starts to build up, the horses bend down in front of the Statue of Liberty, which is a gesture that conveys a great deal without the need for words. It is a moment of reverence and tribute that leaves spectators feeling profoundly moved, and it provides them with a reminder of the solidarity and resilience that emerged in the face of catastrophic events.
This Budweiser advertisement, which was initially broadcast on February 3, 2002, during Super Bowl XXXVI, has been ingrained in the collective memory of the American people. It reappears on the internet on an annual basis, acting as a potent reminder of the continuing impact that the events of September 11th continue to have and the resiliency of the human spirit. The advertisement continues to evoke profound feelings and pay tribute to individuals who have passed away but will never be forgotten because of its straightforwardness and honesty.
